I have been in sales for more than 10 years and prospecting is always the most crucial in lauching a campaign. Ones effort should be geared towards targetting the right market segment for the kind of product that you are selling. Therefore having the right leads could mean serious income if you are able to tap it.
Do some pencil pushing and really strip down the details to identifying who you want to know about your product, where are they, what is the best approach to use so they will be attracted and respond favorably. One thing you can do if you are in health insurance for example is get health insurance leads and start sending out a good ad copy you created.

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