I agree with John Chow saying that Money is on the List, 100%! I have proven this myself, not online, but offline however the principle is still the same, only the method changed. Method of getting the list and method of how the list is used!

When I was marketing Subic Bay Yacht Club and Subic Bay Golf and country club shares, then valued at USD 35,000.00 and USD 28,000 a share. I needed a list! The Elite List!  Who would want a share at a Yacht club, but those who have a yacht, or at least wants to have a yacht and hang around people who are rich and very rich ! Who would be willing to pay USD 28K just to play….golf that is! I am not an elite that I could just approach a Bank President, a Giant Manufacturing Executive or a Movie Star!

But I knew these are the kind of people who will be willing to invest in my product. And I knew they’re in some type of a list, pardon me for referring to these wealthy people as if they’re just a name on a list, these are Very Important People who’s name appears in a group with a name list! I couldn’t afford to get my hands on a list that will provide me contact information, so I did the basics of reaching out to the rich people I know, till I got enough sales to get hold of the list!

And when I got the list…guess what? I didn’t waste time tapping my fingers on a PC playing games, I wrote a well thought of letter highlighting my product and giving them reasons why they should be a member. Did it work? Definitely! I got more sales than I expected…because these people were the right people.

3 THINGS YOU HAVE TO REMEMBER ABOUT A LIST

1. Right Market Segment – Time is gold, you have to spend your time selling to people who is a MAN … A person who has Money, Authority and Need.

3. Right Product – The rich wants exclusivity, it’s what I offered them. They want prestige, I made sure they understood that being a member of our club equaled that! Know what to offer to the list you have. You must be passionate about your product, it must be something you yourself patronize, or will patronize if you can afford it.

2. Right Timing – Timing is not everything, it’s the only thing. Be in the forefront of your business.  Know what product is timely and get to your client at the right time.  If there was a big golfing or boating event, I was there and visible.

See, I did this more than 10 years ago, 96ish.. it’s the time when people are just using pagers and later huge looking cellphones thicker than an IPAD for communication, we used the conventional fax to send some urgent non-sensitive information, no Internet.

I had to buy the list at a certain amount per name! I first borrowed a list of Members of  Rotary Club, until I found a person who was willing to sell a  list of members of another Country Club and a list of  American Express Card and the likes.  I tell you, it’s a major investment. You don’t have to do that, but you can if you like, there are databases for sale out there. But for now, all you have to do is invite people and they can actually give their email add to you for FREE! What could be better than that.  What’s USD 1 if you will have USD 10 income on it, right? Yes, I will sign up for Aweber… I got to be an obedient teacher to my mentor

Timing? You got it, if they signed up t0 be on your list…you can send them an email, and they will read it anytime they want…It’s their time, so it means they’re open to knowing what in your letter. So the challenge is for you to keep them interested.

Are they the right people? Of course, they signed up because you got them interested!

I can not keep sending my A list people letters without costing me a lot, I can’t just use ordinary paper and regular mail to get them anything. I have to have premium paper and special delivery. But with technology today, you can send virtually cost free or at least at a very tiny cost.

It’s getting late and I have to sleep, but my priority tomorrow is to start inviting people to sign up for a newsletter from me! Like John Chow said, do it on Day 1!

Hey, am I making sense, or just telling you things you already know? lol.

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